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Marketing Strategy

Education Fairs

We organize our own education fair’s in almost all cities represented by us. These fairs are only open to institutes represented by Alliance Abroad. Institutes meet Pre screened and pre assessed students in each location so as to target more serious and focused students. These fairs provide institutes excellent opportunity to meet students face to face and give offer letters to qualified students.

Direct Focused Marketing

We design focused marketing activities targeting the specific audience / students. It is far more important to have a personal and focused approach to each individual/market and offer the right product to the right individual. We Identify customers according to the product and focus on maintaining the market support.

Public Relations
We identify credible forums to announce the new features and achievements. Alliance Abroad occupies leadership position in the career space by contributing articles / information in the leading publications. We organize and participate in events to enhance the brand building of the company.


We take premium position in the education / business publications conveying rational reasons to explore the option of International Education. Alliance Abroad facilitates the support systems available through well established offices. We ensure regular editorial support in the popular publications in India.


Participating in and organizing exhibitions, seminars / career fairs in association with Foreign Universities to give more personal interaction to the students and opening their minds to various learning opportunities they have abroad. Hence we interact with the customers more personally to demonstrate and build credibility of the company & associated Institutes.


Alliance Abroad promotes Overseas Education in schools & colleges by taking presentations, hence offering/ presenting new opportunities to the students and building a whole new world for them. We have working ties with the Universities & Colleges to have Education Events conducted regularly in their Premises. Alliance Abroad invites the institutes it re[presents to give presentations in the well known schools, Colleges & Universities to create more direct awareness on the Opportunities available to students in India.


Alliance Abroad conducts regular workshops designed for intellect sharing concept. The workshops are conducted in association with Indian Education institutes we represent to have face to face open room discussions. The workshops are also focused on particular courses in order to allow more interactivity between the faculty from abroad and Indian students enrolled for their courses.